A penguin in the elevator

More than a month Penguin bombarding Google (Google Penguin). What if I have been penalized, that if I lost more than half of visits, if I’m not ranked for my keywords … and so on to infinity and beyond. We Penguin every last hair. Last Friday the update 1.1. And again the “professionals” of SEO talking about it around the world. Crying and asking for their losses should make Google to forgive.

And I ask all these SEO now put their hands to their heads and have ruined the business of their clients, do you ever read the Google Quality Guidelines ? Because they are older than the cold.

It is very simple. Have you been a victim of unethical behavior by the people who manage your website and should be held responsible. Cheaters have fascinating your online business.

Relevance can not win with tricks / traps. They hold positions that do not deserve.

I waited a month to write about this new Google algorithm change. And I do not care as it is called. Change is absolutely necessary because it punishes those who have been cheating / tricks for positioning in search results over others who have more merit than they. A change to eliminate spam, to eliminate waste from the search engine results. In short, to eliminate the cheaters, there are many. I hope that every time you tune more. The penguin has taken control of the elevators up and down, sending spammers to the top floor of hell. Right.

Positioning is plenty to talk, but not because the penguin is out now, but because it is not easy to position, regardless of the nonsense they preach they say sells smoke point at the overnight (if you ignore them before or later will come the tears). There are many factors that affect the proper positioning of your website. And it’s not easy.

As we all know, in recent years Google has implemented several changes related to quality, but none have been fatal to the SEO done right.

I’ll play the Google Webmaster Guidelines on quality web sites, if there is still some “professional” clueless:

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other fraudulent practices not mentioned in this document (eg tricking users by registering websites known spelling mistakes). Do not assume that Google approves a specific deceptive technique for the simple fact that is not included on this page. Webmasters who endeavor to respect the spirit of the basic principles mentioned above will provide users a higher quality service and reach a better position than those looking for loopholes to exploit.

If you believe that another site is abusing Google’s quality guidelines, report it via the page https://www.google.com/webmasters/tools/spamreport . Google prefers developing scalable and automated solutions to problems. Therefore, we try to minimize the direct fight against scam sites. The reports we receive on these sites are used to create scalable algorithms that recognize and block future attempts to generate them.

 A penguin in the elevator

Basic principles of quality guidelines:-

-Make pages primarily for users, not for search engines. Do not deceive your users or show site to search engines different content you offer to users (a practice known as “cover”).

-Avoid tricks intended to improve the position obtained through the search engines. A good rule of thumb is whether you feel comfortable having to explain to a competing web site that you have done. Another useful test is to ask, “Does this help my users? Would I do this if there were no search engines?”.

-Do not participate in link schemes designed to improve the position of your site or to manipulate the Page Rank algorithm results in your favor.Avoid links to particular spammers or “bad neighborhoods” on the Web, as these links can adversely affect your own position.

-Do not use unauthorized computer programs to submit pages, check rankings, etc.. Such programs consume computing resources and violate the Terms of Service . Google does not recommend the use of products such as Web Position Gold ™ that send queries to Google automatically or pro grammatically. Google does not recommend the use of products such as Web Position Gold ™ that send queries to Google automatically or pro grammatically.

Specific quality guidelines:-

-Avoid using text or hidden links .
-Do not use deceptive techniques to redirect or cover .
-Do Not stuff pages with irrelevant keywords.
-Do not create domains with duplicate content or sub domains.
-Do not create pages of malicious behavior, such as phishing sites (phishing) or pages that install viruses, Trojans or other malicious software .
-Avoid “doorway” pages created just for search engines or other approaches such as affiliate programs with little or no original content .
-If your site participates in an affiliate program, make sure it adds value. Provide unique and relevant content that gives users a reason to visit the site. ”

More clear water. If your website has violated any of these rules, the penguin will shake you.


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