All people want to earn more by working less.But at first we must work hard to make a company profitable. That is the key to success. The same goes for websites. Still there is no update to correct the positions automatically, therefore, must “work hard to connect with customers.” Recent updates of the algorithms punish SEO strategies of low quality, so we should stop using them. Let us review the history of SEO:
Step # 1. Start with “cloaking”
Whoever will take care of SEO before 2000 was “cloaking” because it allowed him to create a page full of bad content and insert keywords in bulk, getting placed in the first pages of search engine to your company website.
Then came the Google PageRank and realized that their search engine would be more successful if web sites had to “earn” the position by adding links to sources of high quality text “anchor”. Google warned that too much was at stake to just “trust” sites containing many keywords or using white text on a white background and were “cloaking.”
Step # 2. The SEOs “scalable” came to reciprocal links
Websites reciprocal links quickly arrived to provide assistance to the SEO “scalable” as the “cloaking” lost effectiveness.
Websites reciprocal links were not trying to find sites which interact, which were of high quality, but the strategy was to move up. There were tools and scripts created just to make link exchanges. For the SEO were fascinated such positioning since it did not require hard work and only used the script, it received the desired positioning and consistent, money.
In the end Google updated the algorithm to punish sites that were getting most of its links with design “scalable”. And this leads to the next operation “scalable” directory links.
Step # 3. Links from the directories on a tragic scale
Shortly thereafter, became the SEO “scalable” with links to an address in a directory. Web sites links to directories taking to improve its ranking, but many directories not control the quality of their links.
Then came the sites offering web sites to place hundreds or thousands of directories for a very low cost. This allowed the SEO who just wanted to work 4 hours a week, paying companies, capable of the binding directories.
The SEO “scalable” does not care to risk customers. When the anchor text used to stop, sure many websites suffer. If you use many directories now begins to balance your links.
Step # 4. Paid links an address
Once the links directories began to work less (though still more work than they should), they arrived networks links. Web sites SEOs hired to place your links on high quality websites. Instead of hiring or interact with bloggers, authors, website owners and journalists, but paid. Then the SEO “scalable” again be fashionable, and to create relationships with bloggers was difficult and buy links from relevant blogs was much easier.
Step # 5. Google Panda
Sites that had a lot of money to create low-quality pages were punished. The strategy “scalable” worked for a while, but eventually caused many problems in different sites that had large drops in traffic. The SEO done the hard work of adding content were not affected. It is always important to work hard and produce quality content. It is important that a page has value.
The SEO “scalable”
For conducting studies and making a capital investment will have to work hard positioning. It is proven that sales increase when exposed videos on the product pages. A video can become a barrier to entry or a factor of positioning in search engines. Moreover, we evaluate the real connections with our customers in social media, and in real life, watch the major writers of the board, monitor the core members of the community and watch your connections on LinkedIn to create links.
Many years have passed since the first search engines such as Excite, AltaVista, Lycos ceased to operate. And although it became the major search engines today, all worked with the same objective as Google and Bing, rewarding companies that create websites true, good content, connect with the community and gain links to high position.