Today I will talk about what I think is behind the Google disavow links tool.
The Fight Against Spam in 2012
During 2012 Google has stepped up its fight against spam to try to improve their search results. The fight is being developed in two main areas: the quality of published content and quality links.
Fighting websites with low quality content with Panda began in 2011, and has been refined with the various updates (at the end of September was launched Panda # 20).
Fighting the links “artificial” created for the sole purpose of positioning a website has been the big news this year. Earlier this year Google removed from its index thousands of web pages that were part of networks known blogs whose sole purpose was to create links.
The Penguin launched April 24, which among other things optimization criminalizing links. An example is the abuse of the text we use on the links. With Penguin, Google understands that if a high proportion of links to one of your pages have the text “best product for XXX” is because you have tried to manipulate Google’s ranking algorithm. And most likely it’s true.
With all these updates Google has managed to identify many websites that do not add value and are built only to trick the search engines. Yet there are still many pages to be identified, and that’s where I think Google is going to get the most benefit from this tool to disavow links.
Crowd sourcing web spam TO DISCOVER
Google knows that with the use of algorithms will only be able to go so far. In fact already reviewing groups of web pages to identify the quality thereof.
What if you could get thousands of people undertake this work for them for free?
In my opinion this is the ultimate goal of the tool disavowal of links. Since the emergence of many webmasters are Penguin concerned about links they have built their websites automatically or semi-automatically and may now be hurting your search engine rankings.
Many have tried to delete these links, but this is usually not an easy task. So possibly use the new tool from Google.
So Google will have much information about what the webmasters believe are spam links to your website.
If I were Google, at the time I had enough reports from different people telling me that the X site has links to low quality, would take it as a recommendation to disregard any of the links on that page.
What can we expect in the future?
I think in the coming months Google will be able to identify more sources of automated links or low quality. And therefore pages that still have a significant percentage of such links be affected positioning.
Conclusion: What to Do
Google’s message is very clear: they want quality content, in your web page where you link. And the steps to achieve this are very simple:
Generate quality content on your website and regularly.
If you’re still using SEO services whose only promise is to create X links without quality control, time to abandon them.
This is not to say that let you create links to your website. The links are still a fundamental part in the algorithms used by search engines to order searches. But we must focus on the quality and relevance of links rather than the quantity.
How and where to create links is a party that has to cover your online marketing plan