how do i get more hits on YouTube – how to increase youtube views


There is no doubt that YouTube has become one of the most popular video sites in the world, which can not only help users to post their videos and make them known to the general public. It also becomes a very good option for many blogs, websites, brands and companies, since they can upload videos to advertise their products, services or perform reviews.

It is true that it is easier to create your own user account and customize it. As it is easy to start developing video, edit and upload. However, there is no doubt that the hardest part is to generate visits to the videos that we publish on YouTube.

This is extremely important, and not just because YouTube can become a good social environment is to increase visits to our blog or website, but it also can become a good option for additional advertising revenue (after activation in the panel YouTube control and its link to an Adsense account you already have active).

Here are some simple tips that you might be useful for generating visitors to your YouTube videos:

youtube

Simplicity: the ideal is to generate interest among users with small streams, with videos never too long. Do the best videos? Are certainly those that show how to do something in steps, following different sequences of steps to complete.
Differentiate the target audience: If you have a blog already, surely the target audience on YouTube is almost the same as visiting your Web every day. Of course, keep in mind that it is the same design a video on a web page one on recipes.
Split video into chapters: as I pointed out in the first section, dedicated to the ‘Simplicity’, it is always better to offer videos divided into chapters, and of short duration (only a few minutes), that “boring” to users with videos extremely long.
Watch your video editing: although not as important, many users appreciate things well, and always enjoy it more with a video edited in a serious and professional. Today you do not need much technical knowledge, as there are many free programs and applications that let you create and edit video effects to a professional.

Internet Business – Eveluate the risks of starting an online business


When someone starts a business, one of the things we look in detail are the legal conditions of commercial, office or industrial building. What kind of activity I can develop? Do I buy or renting? What is the lease term? Can the landlord change the terms unilaterally? Can you help me?

Behind all these questions is no single motivation: to be in control of your business. The last thing we want is that our business is at the mercy of a third party. If this concern is so logical, why is often overlooked when establish our presence on the Internet?
Know what you are hiring

When we sign a paper read normally. But when the housing hired our website or give us high on a social network, what do we do when the screen goes Terms and Conditions? It took less than a second to click “I accept the conditions”. We’ve all done at some point, right?.

It seems a small thing, but these decisions can have consequences for our business. Want to know some examples?
Risks of which we are unaware
Your domain is not yours

A year ago a friend asked me to help him with his website. Had taken an offer from a hosting company that offered free accommodation and a domain for a year. A bargain, right?

Now I wanted to change the web because of the platform options he had hired were limited. He spoke with the company and was told he could terminate your account, but if you wanted to keep the domain name, would pay $ 500!.

Unfortunately, when we read the terms and conditions signed, clearly stated that the domain belonged to the hosting company and it was down to the use of his client while she was with them. So we were free to sell at the price they wanted.

The domain name matched the name of the company of my friend, so losing was not an option. The alternatives were:

Staying with the current hosting company, assuming the limitations of the platform. (And the anger for feeling cheated).
Claim the judicial domain name. You may have options to match the name of your business but how much time and money would be needed?
Not renew the hosting contract, expected to not renew the domain name and purchase it. The problem with this option is that a domain is not renewed a period in which only the former owner can renew and the web is not accessible. This period can be 60 days.
Pay $ 500 and update the site to meet the needs of your business.

Finally the last option was chosen.
Your Web 2.0 property closed

One of the quickest and easiest ways to create an online presence is to use a web 2.0 platforms: WordPress, Blogger, Facebook, Flickr, Tumbler …

Clear documentary High is free, and is easy to create content. But there is a huge risk: the terms and conditions of these services, they can close any site they deem necessary to maintain the quality of its platform. And not have to justify its decision.

The impact of the loss depends on the situation. If you have a copy of everything you publish content easily on another platform (or other account). But what about your fans, you’ve got links to those pages and positioning? All that is lost.

How would it affect your business closing one of these accounts? Are you vulnerable or have minimal effect?
Conclusion: Risk Know Your Online Presence

Any business is exposed to various risks. The success or failure is not conditioned by the risk itself but by the way they are managed. And for good management must first know them.

If you do not know the risks of your presence on the Internet, I invite you to read the terms and conditions of your main assets (domain, website, social media accounts) and you evaluate the potential impact on your business.

That does not mean that from now stop using sites that do not control directly as Blogger or Facebook. But if one of them is key to your business maybe you should change your strategy.

In the coming days I will write an article about how to harness the potential of web 2.0 to promote your business but without relying on any of them.

How Do I Get Visitors to my site ?


In these last few weeks have seen a television advertisement in which an anonymous person on the street was recognized throughout the world … because it had created their website!

This is not the first announcement of its kind, nor the last. But that does not stop indignant. Obviously everyone understands that by creating a website is not going to know everyone. But transmitting the idea that just because you publish your site you will have visitors. This, regrettably, is not true in most cases.

I sincerely believe that the transparency in to tell a client what to expect of your product is essential, and online marketers should make an effort to educate our customers.

If not we might get one more sale, but in a few months we will have a dissatisfied customer has no visitors because I thought that I would get effortlessly.
I’m Feeling Is not No visitor?

The truth is that it depends.

If you’re known and people will search for your name (eg lawyer Pepito Perez) then it will be easy that your website is well positioned for that search, and thus can control the message you want to give to people looking for your name .

But if you are not known and no one looks directly by name, and what you want is to get visitors looking for the kind of service you offer (eg labor lawyer in Madrid), do not expect to get any visitor simply because to publish your page.
So How Do I Get Visitors to my site?

The presence on the Internet is similar in many ways to the presence “physics” of your business.

For people to go to your business do a number of activities: choosing a suitable location, talk to potential customers, advertising campaigns, etc..

The strategy to get visitors to your web site is no different: you need an online marketing plan that suits your needs.
What does an Online Marketing Plan?

The first thing to be addressed by a marketing plan is to define the objectives of the online business. Do we want to attract new customers? Do we want to sell our products in an online store? Or just want a simple website with company information? Promotional activities will depend on the objectives.

The next point is to analyze the market. A market analysis will provide useful information for our competition and search habits of our customers.

Finally, the information gathered so far will help us define the activities that take place to accomplish our goals: positioning, PPC campaigns, banner ads, social marketing campaigns, etc..
Conclusion

Contrary to what some people try to make us believe, getting visitors to your website is easy and free. Like everything in life, requires preparation and work to get it.

Google’s disavow links tool – The Fight Against Spam in 2012


Today I will talk about what I think is behind the Google disavow links tool.
The Fight Against Spam in 2012

During 2012 Google has stepped up its fight against spam to try to improve their search results. The fight is being developed in two main areas: the quality of published content and quality links.

Fighting websites with low quality content with Panda began in 2011, and has been refined with the various updates (at the end of September was launched Panda # 20).

Fighting the links “artificial” created for the sole purpose of positioning a website has been the big news this year. Earlier this year Google removed from its index thousands of web pages that were part of networks known blogs whose sole purpose was to create links.

disavow-link-tool

The Penguin launched April 24, which among other things optimization criminalizing links. An example is the abuse of the text we use on the links. With Penguin, Google understands that if a high proportion of links to one of your pages have the text “best product for XXX” is because you have tried to manipulate Google’s ranking algorithm. And most likely it’s true.

With all these updates Google has managed to identify many websites that do not add value and are built only to trick the search engines. Yet there are still many pages to be identified, and that’s where I think Google is going to get the most benefit from this tool to disavow links.
Crowd sourcing web spam TO DISCOVER

Google knows that with the use of algorithms will only be able to go so far. In fact already reviewing groups of web pages to identify the quality thereof.

What if you could get thousands of people undertake this work for them for free?

In my opinion this is the ultimate goal of the tool disavowal of links. Since the emergence of many webmasters are Penguin concerned about links they have built their websites automatically or semi-automatically and may now be hurting your search engine rankings.

Many have tried to delete these links, but this is usually not an easy task. So possibly use the new tool from Google.

So Google will have much information about what the webmasters believe are spam links to your website.

If I were Google, at the time I had enough reports from different people telling me that the X site has links to low quality, would take it as a recommendation to disregard any of the links on that page.
What can we expect in the future?

I think in the coming months Google will be able to identify more sources of automated links or low quality. And therefore pages that still have a significant percentage of such links be affected positioning.
Conclusion: What to Do

Google’s message is very clear: they want quality content, in your web page where you link. And the steps to achieve this are very simple:

    Generate quality content on your website and regularly.
    If you’re still using SEO services whose only promise is to create X links without quality control, time to abandon them.

This is not to say that let you create links to your website. The links are still a fundamental part in the algorithms used by search engines to order searches. But we must focus on the quality and relevance of links rather than the quantity.

How and where to create links is a party that has to cover your online marketing plan

Panda 20 launched and gaining attention EMD algorithm


After months of tense calm within Google and SEO around that price, is that man orchestra Google: Matt Cutts reported about two updates that are going to make your hair stand on end: on the one hand the new Panda algorithm update, which, as is the update number 20 students of the subject have named as “Panda 20” and on the other hand, an update for Exact Match Domain (EMD in English, that would be something as “exact word Domain”) to lose some weight in its positioning. You see, there is plenty to talk.
Panda 20, not an update

First things first, there is much information to give. Panda 20 is an updated ranking and that’s by no means, as Matt Cutts himself reported to affect 2.4% of searches in English, which in relative terms is a lot, and just under the searches in other languages.

A search in Spanish we have to a 0.5% rate, but it estimates me laugh and go until you suffering or enjoying in my projects I can not give an objective assessment.

What’s more, the update appears to be active since last Thursday, September 27, but due to the amount of information that had to be processed now is when you would be starting to see the effects of them (so if you’ve had ups and downs in terms of traffic concerning search, this may be the reason).

Again, I recommend that you remain attentive to new changes and you to track better than ever during this and the next few weeks as switches traffic from Google, so there are no surprises, and of course, if you want to know more about Panda update you can go through our history.
EMD algorithm :-

Again Matt Cutts in a statement a few days ago “dropped”, indeed “dropped all his weight” that Google was working on a small algorithm change to penalize low quality EMDs actually launched Friday, September 28th in the U.S.

emd-algoritmh update

The EMD are domains that have exactly the keywords for which you want to position on your behalf, for example, if you want to play chess position freaks would be a domain style “juegosdeajedrezfreak.com”.

So far this has much weight factor for positioning in Google and it was not unusual savagery as domains with no content and ignoring all Google policies cornering early position simply for it, but now it seems that things will change, if the following Google warnings. Additionally, this update has nothing to do with either Google Panda or with Penguin.

In principle, according to Matt Cutts himself is not going to penalize all but the “low quality”, but surely what is done is remove weight to this factor in the algorithm for competing sites in a one little more equal, but, either way, will be an update that will give much to talk about, since many webmaster pull micro niches MDTs to create profitable, and of course all they can come down.

In fact, in America the trend has been clear, since the launch of this update “minor”, which according to Google only affect 0.6% of the searches, the EMD has gone from 3.7% in the first SERP positions to 3.1%, but if the trend conjugal far was just the opposite and are very specific searches (why are books), the result is nothing short of dramatic.

Tips for tuning the content marketing machine


There has never been a more favorable time to create marketing content. And it is to create and publish useful content has proven its ability to increase the reach of a company, making it more visible and connect with more people. Moreover, with the new online tools, which continue to multiply, everything is becoming easier.  Of course, no matter how simple it may seem, creating content marketing requires knowledge and follow a set of practices to work. Therefore, and for better understanding, PR Daily has sought the advice of experts in content marketing and has summarized the 15 key content creations to promote a company.

1. Create content that will help people:- Create something interesting that helps people to do their job better, something that helps them become more competent. The content must be kept in a standard it more interesting, unusual offer practical advice or teach people something I did not know.

2. Make your content on your clients treat :-It centers your content over the mark. You are telling a story, but you have to make sure you do the consumer in mind, and he knows it. Your customers need to understand why you’re telling them is important to them. .

3. Write for your readers:- Always think of the audience as a priority. Think long-term thinking and write to your desktop first and then your marketing goals. In fact, the aim should be too totally off the mark. And, although it is almost impossible, you have to balance that content with the work of those who work in the company to give visibility to the brand.

4. A picture is worth a thousand words :- It’s business as usual, but it still works. The info graphics, videos and visual presentations make the audience consumes a large amount of information very quickly. They also require very little time and very easily shared.

5. Give your team the freedom to participate:- Create an environment where everyone can create amazing content. You have to give your employees or partner the freedom to create whatever they want, because if they feel pressured, they will simply not do.

6. be creative. The attractive content can be about anything Any company can create marketing content about anything.

Tips for tuning the content marketing machine

7. Do not be afraid to be too personal:- We all like stories. The problem is that companies are often very distant or have to tell over and over again the same fairy tales. But content marketing is the perfect opportunity to make known the most intimate part of a brand. Explain who you are, shows the photos of the Christmas party or has unique things your team. Anything goes to create empathy and trust.

8. Learn how to find stories to tell:- Your company must have a thousand stories. Just find and count. Think about what your business is, you look back and go back to your beginnings. Find inspiration anywhere or any time in its history.

9. Learn to tell a story step by step :- The challenge is not only be interesting, but to be consistently interesting. It’s not about creating a campaign for three months and then forgets, but to create a narrative that will endure over time, but they follow the dynamics of the web. You have to tell the news of the company, but also what happens between a story and another. Is humanizing the brand and positioned differently from the competition.

10. Make your blog is key :- If you do not have a blog , create it. Blogs are the center and the starting point of all your content. Keeping everything you do on it, managed to make a life, a context and a framework for content.

11. Choose your channels by focusing on the “why”:- First, you have to determine why you do what you’re doing. The problem is that the trend is usually to go for all the tools, but do not really need them. First ask yourself why you’re doing it and then let you direct answers to the platforms and channels you need.

12. Consume your content :- Do not spend all your time on other platforms. Face book and Twitter are not your platform, but of others. And although you can extract value from these platforms, your content has to be published first on the channels that control your company and then other channels.

13. Not too your content commercializes :- When content is strong, what you leave out is as important as what you put. Minimizes commercial messages and statements of the brand. Nor try to make everything I say becomes a brand.

14. Life easier for your readers :- Do not go always to attack. Do not create a amazing content and hide it behind a registration page. Instead, build a relationship with customers through your content, then begins to ask for some information and a little more as time passes. Content marketing is to create a relationship slowly through good content.

15. Commit :- You need to be able to maintain this long term relationship. The contents are not something to be made a day or for a season, but are a long-term commitment. Think of the blog as a child, and trust that the experience will be rewarding.

Why content marketing is the new branding


Branding is not the brand name nor your motto or logo. In reality, branding is simply to create a perception of a brand. When advertisers are wondering how to approach the branding of a new product, what you really are asking is that they want the audience to think about it when you land on the market. A brand is a promise. It is the expectation of an experience. And brands can meet expectations, and overcome the worst, falling below that expected by the client.

The true essence of a brand is not in the colors of your logo or corporate web design. All these elements are important, but they are home to the essence of the brand, which can only be found in the meaning of this for the consumer. And that something is meaningful to the consumer need words. Words matter much for brands.

The meaning of a brand is not your logo or derived from the design of their products but the experiences that consumers have with her, experiences expressed in words. What people say about a brand over time creates a meaning, a meaning that advertising does after only reinforce, but not create.

content marketing is the new branding

For this reason, brands increasingly encourage their clients to generate content about themselves. This is a consumer report your brand and shares your experiences with it with other people, both online and offline platforms. But to do so, to get the customer to talk about it, the brand has to reignite the conversation.

The content is actually a currency, a currency used to trade marks with the audience’s attention, explains Frank Strong on Copyblogger. That bargaining chip is the content that increases in value as it is shared by more people. The exchange of content between different people is what ultimately gives validity to it. And the exchange may generate debate, but also disagree.

A brand has the responsibility for creating content, how it is shared is something that inevitably escapes from their hands. The goal is to detect marks what types of content are worth more to the audience and are also more likely to be shared. The next step is to get the resources needed to produce the best content possible. On the way to achieve their goal, marks probably will encounter many obstacles along the way that can only be overcome if you are active and do not give in no time creating content with customer value. The more “talkative” are trademarks more “talkers” are also its customers. Still, it is not only talk, but to talk considering whether what we say is worthwhile or not the audience

Paid search strategy for website


New opportunities to develop your paid search campaigns diversify, it becomes necessary to build a multi-channel Internet marketing strategy well thought out. You launch a PPC campaign for mobile if you have not previously developed a mobile version of your site will not help. Similarly, winning new fans on social networks will be useless if you can’t keep them due to lack of relevant information to communicate.
Sponsored back links campaign will be more effective if it is complemented by other actions on the Internet (multichannel). The cross-search example is referencing a page on your site with SEO and paid search. These two complementary techniques to identify messages that attract the most users while promoting the site in search engine results.

Finally, the synergy between the sales pitches online and physical points of sale of a business are very effective. The QR Codes, a kind of bar code that visitors can photograph your store with their mobile brings a new source of traffic to your website. They can serve as a basis for retention of these clients or push them to purchase them with specific promotions. Also, the creation of geo-localized PPC is a great way to attract users to a point of sale.

Why invest for SEO?


Today the Internet users use the Internet for their own consumption. While surfing online, they learn about products they want to buy, before making the purchase. Others use a tool like a search engine to find what they are looking for. In both cases, it is necessary for a site that wants to sell to get noticed. These two groups are indeed prospects, potential buyers, as they seek the necessary information before going to purchase.
The main purpose of SEO is to boost the sales of a business on the Internet. The goal is to improve the positioning of a site in the SERP (search engine results page) or page of results a search engine. The appearance in the top of the list of SERP is synonymous with good visibility. The principle is based on the study of the words used by users when they perform their research using a search engine such as Google. Then, these keywords are used to generate targeted traffic to the pages of your website. SEO specialists work for the amount of keywords contained in the site content is well proportioned.

Maximum, they should be 5% to 10% of the content. A company that has a website does indeed call a specialist to ensure him a good position in the SERP, and at the same time allow web pages get a good amount of page rank. Google assigns indeed a rating from 0 to 10 for each web page is the page rank.
In terms of SEO, the aesthetics of words is also a factor. Think about being concise and easily understandable in the development of your “title” and “meta-description.” You will attract easier to visit your site. The “title” is the title given by the search engine in the SERP. It is displayed in large and is often a different color than black. Regarding the “meta description” this is the text that is shown in the preview with the title in the SERP. It is important that this content catches the attention of Internet users since this is his first contact with your site. The combination of a good title with a “meta-description” catchy push the user to click on the link that leads to your site.
SEO has now helped a user to visit your site. Its function ends at the completion of the site visit by the potential customer, that is to say the user. A visit should not be sufficient, however, for we must push to occur, such as sending an e-mail or visiting a store. The tour continues through web marketing support of this prospect identified. Once it becomes a client, it is necessary to retain, and especially not to lose it.

How to get targeted traffic?


Get targeted traffic to its own website, so it is largely possible. But how to achieve this task seems very easy but in the end turns out to be much more complicated. The SEO may be the real solution to trigger visits to your website, but one question, do you have the content to satisfy your visitors? Yes, because first of all, the content is primarily intended for users.
Having a blog to communicate daily is very interesting when you can deliver content fresh and relevant. This blog will be useful to collect opinions users to hot on your various products and services. What do they think of your site? Your products? The customer returns?
On the internet there is one thing that is easy to learn very quickly. A satisfied customer who will praise you will do the same on other emulators. A user who has not been satisfied with your products and tell aloud loud.

Your image will then take a shot because others will see this message and not pass control to avoid your products.
His work e-reputation is important in everyday life. The SEO allows him to bring traffic to your site. Traffic should be measured using tools such as Google Analytic or it will be possible to measure eg :- bounce rate, but also how long users stay with you.
The traffic acquisition certainly not performed 1 or 3 months. A long period of popularity on the web is essential to win first the confidence of users, but also get positive ratings of online satisfied with your services and products.

10 tips to regain your blog


Regain Your Blog
I have more than 1 month without posting on the blog. After publishing almost every week I have lost the habit and rhythm. Probably some of you even have more time left abandoned your blog and have wanted to return but for now do not know how. Here are my ideas of how to re-fill our blogs with life.

1. Provides a series of ideas for new posts to be written to motivate.

2. Make holes for writing posts as planning the meetings on the agenda.

3. Announce your Twitter with specific dates and titles the next post to increase the pressure.

4. “Recycle” old posts that need updating allowing you a quick success.

5. Invites external authors to publish in your blog.

6. If you need much time to write a post tries to write a short or less than 20 minutes .

7. Includes advertising to generate revenue with your blog that depend on traffic of new articles.

8. Ask your followers the issues that they may become interested in you post.

9. Do as the famous singers and publishes a compilation of your best posts.

10. Set yourself a goal and a prize if you get personal motivation.

I just got to take up the blog. Now your turn …

7 types of posts that you write when you lack ideas for new articles


Today is one of those days. It’s late and I’m tired. I have a long list of ideas for posts but I really do not feel inspired to finish any of them. Not the first time that happens to me or the last. In 2012 I have the challenge to publish a post every day. It is not easy but if you want something always costs. So no excuses for not posting today.
Whenever I have some of these moments, I have to write an article that does not require too high a creative effort seen that my mood is not right. Also I have to be careful not to write something that is of poor quality and that as soon not stray much from the average level in this blog. I am taking the following types of posts:

Announcing a series of posts: the series of posts are a way to attract return visits to your blog. I usually have several ideas targeted and if I do not feel very inspired I use this wildcard to publish a post every day.

Add existing posts in a series: sometimes you realize you’ve written several posts that treat the same theme but with different perspectives. In this case you can write an article that refers to them and also allow readers easy reading. List of 10 words such posts as well as being quick to write often gives very good results. Usually put a word that is accompanied by explanatory phrases 1-2. “10 verbs to undertake” an example for such posts.
7 new ideas to write a new article
List +20 points: other similar post is to create lists with brief advice on any subject. Since no text to write much about the points can be a simple way to create an entry.

A photo or picture: a picture is worth 1,000 words. I would have liked the idea because I feel just great…

Update an old post: If you’ve already got some time with your blog you might have some old posts that require an update. Rewriting an old post can be a way to publish a new article. Most of your readers probably do not know the first version and that you have read and appreciate your update.

Invite external authors: not bad to give a new perspective to your blog. A change of tone can be a welcome change. Invite external authors to your blog can be a point solution but do not make it the rule seen your readers read your blog for you and not by others.

This type of posts is that I usually give good results when I’m not very inspired. What are the techniques that will work for you when you lack creativity?

Strategies to create natural links


I have an very elementary classification of the links in their creator or discriminator.
• Natural links: Natural links are the links created by a person other than the creator, developer, webmaster or seo web site. Are the links more value added to the network of networks.
• Artificial Links: Links are artificial links created or commissioned by the developer, webmaster or SEO of the website, without distinction of being paid or free, automated or manual. Links are created to alter or distort in favor of a particular page, the normal result of the search for specific word or phrase.
The aim of this paper is to reveal my point of view about how it manages to create viral content, content that is shared naturally by other webmasters or bloggers. And that contributes to the natural link building.
The primary way to create natural links is shared by friendly Content: If you can contact through social networks or participating in other blogs and bloggers interacting, they can name any content of yours, even without asking. Order it would be wrong if we are not reciprocal, gives example. And try to share that content is best. (While it is halfway to being an artificial link, in my opinion it is not at all. Not the same links for free, a paid link)
Use this and the following strategies to build natural links as a means of improving their writing online.
natural links
Strategies for creating natural links.

To get natural links is the key via the content. What content is linked by the operators of other websites?
Newspaper Content: There seems to be affordable for everyone to have the scoop of a story. But you could get news content to your site, conducting an interview to a prominent personality. With the evolution of social networks and personal blogs this assumption is no longer impossible.

News Content: With a look to social networks such as Twitter, we can see the current topics of interest. Obviously, one can also observe what is said on social networks in other countries.

Original Content: Umhhhh! I have no inspiration at the moment, to explain this point. Good but could appear. Inspiration not only necessary, also by studying a topic search and we can write some original content.

Content raised in an original way: A raised serious content in humorous tone and vice versa can lead to other link you are interested in another site. Also pose certain content through a graphics or video, can lead to viral content creation.
Content written by leading figures: You know the saying: raising fame, and populate your bed.

Position your site without worrying about the Google algorithm update


All people want to earn more by working less.But at first we must work hard to make a company profitable. That is the key to success. The same goes for websites. Still there is no update to correct the positions automatically, therefore, must “work hard to connect with customers.” Recent updates of the algorithms punish SEO strategies of low quality, so we should stop using them. Let us review the history of SEO:

Step # 1. Start with “cloaking”

Whoever will take care of SEO before 2000 was “cloaking” because it allowed him to create a page full of bad content and insert keywords in bulk, getting placed in the first pages of search engine to your company website.
Then came the Google PageRank and realized that their search engine would be more successful if web sites had to “earn” the position by adding links to sources of high quality text “anchor”. Google warned that too much was at stake to just “trust” sites containing many keywords or using white text on a white background and were “cloaking.”

Step # 2. The SEOs “scalable” came to reciprocal links

Websites reciprocal links quickly arrived to provide assistance to the SEO “scalable” as the “cloaking” lost effectiveness.
Websites reciprocal links were not trying to find sites which interact, which were of high quality, but the strategy was to move up. There were tools and scripts created just to make link exchanges. For the SEO were fascinated such positioning since it did not require hard work and only used the script, it received the desired positioning and consistent, money.
In the end Google updated the algorithm to punish sites that were getting most of its links with design “scalable”. And this leads to the next operation “scalable” directory links.

Step # 3. Links from the directories on a tragic scale


Shortly thereafter, became the SEO “scalable” with links to an address in a directory. Web sites links to directories taking to improve its ranking, but many directories not control the quality of their links.

Then came the sites offering web sites to place hundreds or thousands of directories for a very low cost. This allowed the SEO who just wanted to work 4 hours a week, paying companies, capable of the binding directories.

The SEO “scalable” does not care to risk customers. When the anchor text used to stop, sure many websites suffer. If you use many directories now begins to balance your links.

Step # 4. Paid links an address

Once the links directories began to work less (though still more work than they should), they arrived networks links. Web sites SEOs hired to place your links on high quality websites. Instead of hiring or interact with bloggers, authors, website owners and journalists, but paid. Then the SEO “scalable” again be fashionable, and to create relationships with bloggers was difficult and buy links from relevant blogs was much easier.

Step # 5. Google Panda

Sites that had a lot of money to create low-quality pages were punished. The strategy “scalable” worked for a while, but eventually caused many problems in different sites that had large drops in traffic. The SEO done the hard work of adding content were not affected. It is always important to work hard and produce quality content. It is important that a page has value.

The SEO “scalable”

For conducting studies and making a capital investment will have to work hard positioning. It is proven that sales increase when exposed videos on the product pages. A video can become a barrier to entry or a factor of positioning in search engines. Moreover, we evaluate the real connections with our customers in social media, and in real life, watch the major writers of the board, monitor the core members of the community and watch your connections on LinkedIn to create links.

Final Thought

Many years have passed since the first search engines such as Excite, AltaVista, Lycos ceased to operate. And although it became the major search engines today, all worked with the same objective as Google and Bing, rewarding companies that create websites true, good content, connect with the community and gain links to high position.

SEO is a necessity



Why SEO is a necessity?

Owning a business website, you can compare with having a single car to travel to work each day. If you work with it constantly, never ready for the race track (business).

But to put it on the racetrack business, we must find suitable developers, builders, and optimizers, which should not only say they know everything about SEO, but also, let your work show the results on the track.

With so many SEO professionals fake customers seeking such services; they are not sure where to find a SEO agency, tailored to your requirements. And so true SEO agencies often do not provide the solutions required to optimize pages and even are able to advise their clients about the need to create pages tailored for search engines before optimizing them for the next level marketing and promotional campaigns.

A scheme adapted to the search engines is also suitable for users.

The website owners should understand the importance of creating websites tailored for search engines and users, by improving the lists of keywords, optimized structure of the site, a minimum number of clicks to get to the content within search, architecture adapted pages for search engines that allows easy navigation and clear channels for the marketing reach to customers, and these interact. This SEO professionals have an ethical responsibility to educate the owners of the websites as to “what” and “how” to when customers come in looking for solutions.

Google evaluates the URLs of home pages that appear in search engine results. Therefore, the websites you wish to position themselves correctly, they should optimize their pages so that the result is locate at the top of the search engine. This would allow a compulsion largest customers click on your site.
Moreover, the more harmonious is the outline of a website becomes easier to navigate. The easy navigability or defective, shall directly related to the acceptance or rejection of the website. A positive experience with the website and good navigation, surely the same experience transferred to a new product or service on the website.

It is not easy to find a SEO professional who can fix a website and give a report of the results achieved. There are many agencies that boast of their skills, but do not make much effort to get the results you want web sites.

Search results and the punishments of Panda

The 2011 was the Year of the Panda. The time to rethink a strategy from the home page, you need to reorganize the URL, the structure, meta-data, content, site-structure, Page Speed, schema elements, signs of social media and all the other things that come into the perspective of search engines for better positioning.

The 2012 no appreciable change, so we can expect more of the same in structure SEO. If you do not get to adapt to the Panda, it’s time you know it works.

The modification of the algorithm with Panda 2011, is only an indication that there might be even more, while the algorithms of search engines evolve, to display the best results in searches. As long as we are willing to solve our websites, we need not worry about future updates of Panda. It would be foolish to blame the new algorithms, when we can fix ourselves.

Google has implemented some 20 amendments to its rating system in the last month of 2011, justifying these changes through their determination to help users find the best answers. And the amendments made by the browser, should be taken into account as they are dominated by all search engines, with 80% of the global market.

Optimization beyond the home page

There are points to consider favorably positioned in search engines, such as to optimize every page instead of the home page only. The classification scheme URLs from Google that was implemented in 2011, indicates the best way to manage our site, but that’s not all. Optimize home page is an option which website owners can’t ignore. Each page should find a way to get better search engine rankings as a duplicate content page with an incorrect or inappropriate schema architecture, it could ruin the rest of the pages of a website and lead to decay of the positioning .

Duplication of content in the sub and defects in the design, code, web site structure and architecture, can lead to degradation of the site quickly, while Panda remains in force.

The best solution to avoid future damage is to optimize every page of a website. Meanwhile, planning’s are performed in parallel marketing and SEO to achieve top organic positioning and traffic.
Then, to allow SEO, SEM and SMP work in your favor, you will begin to optimize the home page and allow the flow to effect the linked pages. Your homepage will succeed only if all its elements work together to persuade visitors. However, the task is never easy when working with a single page, because this requires a deep analysis on potential customers, what they are seeking and developing a message that interests everyone, but it seems enough custom for each individual visitor.

Unless your website is tailored to the search engines, you will not gain any benefit from more campaigns you make, and that will do nothing to improve your rankings. Create pages tailored to the search engines is not the same as optimizing a website for high ranking on a search engine.

Find the correct procedure

Any owner of a website, it’s been a year or more in the business of selling a service or product, you should know that SEO, SEM, SMM and SMP are vitally needed to attract customers within budget marketing.

In 2012 the expansion is expected to SEO budget in over 72% of companies, according to research statistics.

Optimizing and marketing with a growing list of keyword phrases on their own is useless, unless they are used correctly and with respect, to attract customers and therefore profits. This may be much more beneficial if the products and services of a website are highly sought after, have caused prices to customers and want to buy.
To create or arrange a site, adapting it to search engines, you should analyze existing defects, the website will be rebuilt with an understanding to users and it will take to good architecture that directs visitors to the point where we want to carry. You must also adapt to the indexing robots of search engines.

Once your website has adapted to the search engines (SEF – “Search Engine Friendly”), you will find better strategies in SEO, SEM and SMM / P.

You can use these strategies all the time, until you get the visibility and positioning that will generate more organic traffic and purchases on your website. Although SEM and SEO, presented two different approaches, efforts need to be coordinated to maximize the effectiveness of the website.

Google Plus will impact your SEO


It was common knowledge the announcement of Google on the launch of a social search nicknamed “Search Plus Your World”, presumed impact on SEO. In this regard there have been many speculations raised, especially related to Google’s motives for this release. Among those reasons were noted as follows:
Earn a part of social networking market.
Improving the quality of search results through greater reliability and customization (Nielsen research suggests that 42% of users rely on search results, but a 90% trust recommendations from friends).

In fact, all contribute to the reasons why Google has launched social search. In this article, however, does not intend to talk policy, but how this development will inevitably impact on SEO and our positions specifically.
What is Google’s strategy “Search, Plus Your World”?
To really understand the impact this new SEO will need to understand what is Google’s strategy regarding social search. Here are my considerations:

Google is creating a “map” similar to Facebook’s Open Graph, which connects people to their content, their websites and their readers to understand who produces what content, what happens to that content and how people react. Here the labels “rel = author” and “rel = publisher” are very important.
Thus, Google will get background information on the readers and content producers, taken from the activity of their Google accounts (for example, what videos are on YouTube and searches you do when you connect to their accounts) and use these data in combination with existing positioning factors and the shared data to better position G + content in search results.

If I have reason on my findings, then we see a change in prevalence in the results pages of search engines to producers of a public asset, but only in niches where there are communities.
For example, in the niche of social media websites such as Mash able, Social Media Today Social Media Explorer and prevalence receive extra pages of search engine results because they have an audience that includes not only influential but also remaining mass of social media enthusiasts who share their content. The websites of social media that have no active public or a community prevalence lose.
In niches that lack of community social search will not change anything, unless a company create a public asset from scratch.

Here are five things that I think this change to affect social search for workers to think more like online marketing.
The email marketing will become increasingly important because of its power to encourage desired actions, such as social distributions.
Social strategies will have two sub-strategies: the “custom SEO strategy” and “non-customized SEO strategy.” The second will be almost identical to what it does but first you’ll have more to do with winning social approval and involvement of your audience.

The creation of low quality links will become obsolete in niches where there are communities and public assets. The creation of high quality links will continue to play an important role in the positioning of all websites, and creating low-quality links still work for non-competitive niches without an audience.
Companies will have to find ways to win the “social approval” of the influential in your niche (if any). +1 S celebrity in your niche will be very valuable.

Google will work to increase the percentage of people connected: This is pretty obvious.

Facebook EdgeRank


Have you noticed that the latest news on Facebook ? They have been published it recently?

This is what Facebook calls “Top Stories” and are determined by the formula (secret) EdgeRank call.

EdgeRank is the algorithm used to decide which publications Facebook show to other users, both in pages and in personal profiles.

Did you know that only between 7.5% and 9.4% of the pages are viewed by his fans every day? Moreover, a greater number of fans this percentage decreases. According to Web trends whitepaper, only 2.79% of the followers of a page with more than one million fans see your posts.

Try to know who is this algorithm is essential for all Community Manager. Facebook’s efforts to remain as an interesting platform, with content related to each person, according to their interests-makes this algorithm is constantly changing.

Therefore, we might mention that there is not only filter users who decide to view a publication if they are interfacing or not, or if they want to hide a history of his timeline, but Facebook assesses and prioritizes your previous publications in the page of your fans (or timeline).

The EdgeRank consists of three factors that must be understood to optimize your posts.

1. Present
2. Affinity
3.Weight

Present

The present factor simply refers to the date and time of publication. It is based on the most recent publications are sorted before the other. The most recent post is a higher score.

Until relatively recently, Facebook did not allow post on his fan schedule page, which meant that many Community Manager, schedule their publications through external applications. This was “punished” by Facebook, making these publications do not appear as feature stories.

Affinity

This is the most important factor. It has to do with the interaction of users, the “relationship” you have with them. As with your Facebook friends, if you never enter your profile, if you comment or never if you never click “like” in their posts, their stories disappear from your timeline.

That is so important to have an interesting conversation with a call to action. Suggest the user what to do or what you expect of them with your message, is the best way of interacting with your Fan Page.

Weight

The type of interaction (sharing, comments, I love it …) or type of publication together who are the most active users of your post determine this variable.

The photos are more important than video, external links unless photos and videos, and finally outweigh all text. In addition, a share worth more than just content I like. “Share” has a high, a “commentary” has a medium-high, a “like” an average weight and a “click” underweight.

Finally, if many users are active in a publication, its weight increases. If you also are one or more of the recipient’s friends who are active, then the weight of the publication increases.

You see all these factors are focused on the truly relevant and good content, be as viral potential against publications or fan page self-seeking, far from adding value to the user.

Do not forget that this can be a good criterion to differentiate yourself from the competition: it’s easy to be on Facebook, but are you relevant?.

Google panda update


Google has confirmed the launch of Panda 3.7 and reported that the algorithm was released on June 8.
this update effects Less then 1% of us search query results and about 1% results worldwide. Update comes after 6 week i.e the launch of Panda 3.6 the algorithm was released on April 27. The movement led to a hectic period of eight days after the deployment of Google Panda 3.5 on 19 April and the first algorithm “Penguin” on April 24.
Google said that these changes are just another of the updates performed regularly to ensure that users receive the best results in your searches. As with other updates Panda, the 3.6 was quite less and is likely to have affected very few websites.

Google panda update

Panda and Penguin focus on different elements of the quality of the site, both algorithms have marked the SEO strategies should focus on user experience. Thus, the development of content that provide relevant information is crucial to Panda and Penguin, highlighting the need for natural keywords within the site and really relate to what the site provides.